“Cause nothing’s lost forever. In this world there is a kind of painful progress, longing for what we left behind and dreaming ahead. At least I think that’s so.”
Yi Zhu is a graduate student in Public Relations and Advertising at the University of Southern California, where she learned how to give form to things often left unsaid — in words, in images, and in the spaces between.
Her academic background in finance may seem distant from what she does now, but she sees it as part of the same question: how do we measure what matters? These days, her work lives in the intersection of emotion, structure, and resistance. She’s interested in the quiet power of design, in stories told from the margins, and in how communication can be a way of reclaiming space — especially for those whose voices are too often flattened or ignored.
Born and raised in China, she moves through language and culture with a sense of both distance and intimacy. Her approach is reflective and restrained, shaped by solitude but never detached. In a time that demands speed and certainty, she chooses to pause, to observe, and to ask better questions.
