SPRING 2025 COMP EXAM
Campaign Information
- Client: Celsius Holdings, Inc.
- Product: New Celsius Energy Drink (Tart Cherry with Ashwagandha Flavor)
- Time: The Season Opener of the 2025 NFL Season
Yi Zhu
- Graduate student in Public Relations & Advertising at the University of Southern California
- Passionate about ethical branding, narratives with aesthetics, and female-centered communication
- Inspired by quiet strength, emotional nuance, and the soft, persistent work of care
- Believes in design as both a method of expression and a way to reclaim space for underrepresented voices
- Finds comfort in slow rhythms – sunset drives, unread messages, shared silence
Delusion is the Solusion.
In the world of storytelling, imagination is the compass that guides boundless creativity.
Always be ready for dreaming…
Numerous life experiences often amount to a collection of seemingly mundane moments. However, regardless of age, the solace derived from imagination and delusion has the enduring ability to surpass the worries of our current circumstances and bring comfort to our souls.
WHAT I HAVE
Laniakea
A conceptual record company specializing in presenting collections of K-pop girl group songs that evoke a sense of freedom and ease.
High Noon – Your Summer Vibe, Bottled
High Noon, your perfect summer companion, featuring with real vodka and refreshing juice in all flavors. Sip, relax, and repeat.
DUNE, BUT IN BETTER SOUND
Welcome to the immersive world of the SONYxDUNE collaboration, where the universe of DUNE meets the sound of SONY.
IN for the Game & OUT for the Bite!
As the 2028 Olympics come home to LA, In-N-Out Burger is 100% ready to celebrate with something you’ve NEVER seen before.
HeardHer – We Are Here to Listen
At HeardHer, we are dedicated to helping women protect their digital identity and reclaim their voices in the face of deepfake misuse.
Celsius – Time to Snap-Back
With Tart Cherry with Ashwagandha, Celsius will be your complete performance partner from beginning to end.